Campaign Objective:
This eBay Fashion aims to help eBay fashion shoppers get the best out their shopping experience while on the go.

Description:
This app allows user to browse through the goods on sale on eBay while including added functionality such as the “Fashion Vault”, where consumers can find exclusive limited time sales, “the Closet”, where consumers can save all their favourite items.

Where this application is quite clever is that in “the Closet” users can create outfits by mixing and matching items using the outfit builder but can also “try them on” by using your phones camera.

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For a complete write up of this app, please see the MobiAD article:

One Of The World’s Most Popular Branded Apps:
Waterslide Extreme Scores Big For Barclaycard

Campaign Objective:
The eBay motors app aims to bring eBay’s Motors marketplace into your pocket allowing you to browse and shop for vehicles and vehicle parts while on the go.

Description:
The app includes all the classic features that one would associate with shopping on eBay but also ads some extra ones to make life easier for the motor vehicle enthusiast.

For example the app includes free vehicle history reports, an easy seller contact option in order to find out more about the vehicle and social media integration.

MobiAD Comments:
Our favorite feature is the Garage feature, which allows user to store information about their vehicle thus making it easy to search for parts and accessories that are made to fit your particular vehicle.

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Campaign Objective:
The objective of this app is to give an easier, more pleasant consumer experience for shoppers who are shopping or going to shop at Harrods.

Description:
The application includes a map of the store, which uses the iPhone’s GPS function, in order to locate you within the store and direct you to restaurants retailers and departments (for those of you who have shopped at Harrods, you will know that this is a huge help!). It also acts as an information point, integrating with Harrods Twitter feed in order to bring news, upcoming events, and must have items onto consumer’s devices.

The app also includes a History of Harrods, an audio tour of the building, shopping list functionality, telephone numbers to contact individual departments, rewards and more.

MobiAD Comments:
The key question about this app is will the GPS functionality be precise enough to work in such a confined area? If so then this functionality alone ads value to the consumer experience of shopping in Harrods.

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Campaign Objective:
This application from Kraft aims to help consumers with both their shopping and cooking experience. You can also check Shahnaz Indian Cuisine which can provide you lots of cooking experience. The-tea-set is also a great platform related to guide for drinks.

Description:
This application includes the traditional recipes and video tutorial function that one has come to expect from all food related apps, but also has a barcode scanning Functionality (US and iOS 4 only) and integrated with money off coupons (US only).

MobiAD Comments:
One cool feature that this app offers is the No-Hassle Shopping + which gives you the grocery list, directions to the nearest store and will show you in which aisle to get the product from.

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Campaign Objective:
To help Londoners easily claim refunds when the Underground makes the late!

Description:
TubeTap automatically identifies a travellers’ Underground route, calculates the journey-time and then requests a refund when the traveller is delayed by more than 15 minutes from the estimated journey time.

The app submits a refund request to TFL automatically, requiring only one click from the user to consent to their data being used. A refund voucher is then sent directly to customers.

MobiAD Comments:
Representing a breakthrough in the way public data can be used to empower citizens, TubeTap has been built entirely using open data from Transport For London’s and TfL’s travel API.

It builds on the conditions of carriage for commuters that state that if a passenger is delayed by more than 15 minutes from the estimated journey time, they are owed a refund.

Until now, this has required that users manually track the delays and then apply when they get to a PC (after a frustrating journey) or by letter. Mobile technology lets passengers do this in the palm of their hand, while they’re travelling.

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Campaign Objective:
The Starbucks app aims to increase the loyalty of Starbucks customers by offering them extra services that are designed to make finding their nearest Starbucks and managing their Starbucks accounts easier.

Description:
This application includes all the features that one would expect from such an app (store locator, drinks builder, food/coffee menu, job availability and manage their rewards card functionalities).

On top of this, having been one of the first brands to embrace NFC, the Startbucks app allows their customers to use their mobile device in order to pay for their drinks by scanning the code generated by this app. Consumers can also check their Starbucks card balance, reload it, view their transactions or transfer balances to another card.

Also, this new version of the Starbucks app introduces the concept of eGifting. This allows you to send virtual Starbucks Cards on the go to your friends through email or Facebook!

MobiAD Comments:
This application is one of the few brand applications that actually create value for customers. Starbucks is very focused on improving the entire experience, including the commercial interaction, and the features built into their apps will prove very helpful for users.

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Campaign Objective:
In order to keep fans updated, whether they were attending Wimbledon or not, The All England Lawn Tennis Club released an iPhone app for this years Wimbledon tennis championships.

Description:
The Wimbledon app is the place for tennis fans to turn to in order to stay up to date with developments at this years Championships.

The app includes spectator guides, live scores, news, the championship draw, daily schedules of play Radio Wimbledon (with 3 channels of live coverage) and video highlights.

MobiAD Comments:
While apps around events such as this have become very common, this app has an added Social Media touch with integration to the players’ twitter feeds. This allows fans to receive updates from their favorite players as they progress through the tournament.

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Campaign Objective:
This application aims to allow on the go consumers to browse real estate listings in the surrounding area without the need to visit multiple estate agents. It is available on virtually all-mobile devices, which is a rare thing in today’s iOS/Android dominated market.

Description:
Smarter Agent’s Real Estate app enables consumers to find homes for sale, apartments for rent and view recently sold properties in their immediate area using the GPS function on their device.

The application also has a search by address, community name, city or Zip code search functionality leading to search results that include pictures, price, description, mortgage estimator, taxes as well as the standard “Call to See” button allowing you to call the Estate agent directly.

MobiAD Comments:
The good thing about this application compared to other Real Estate ones is that it is linked to the “Broker Reciprocity/IDX” program which means that if the “Broker Reciprocity” logo appears on the page you will be able to see all the properties available in that area.

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Campaign Objective:
Busy mums want tools and information on the go, so they turn to their mobile devices, and with nearly 60% owning a Smartphone, Enfamil has launched this application in order to help guide mums-to-be through the entire pregnancy.

Description:
This app aims to be the go to place for expecting mums guiding them through all three phases of pregnancy. It offers mothers the opportunity to learn about their baby’s development on a weekly basis and manage the to-dos as she prepares for her big arrival. The application also includes all the required tools to count her contractions, notify family and friends and get to hospital.

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