MobiAD

Interesting smartphone facts:More Androids than babies!

admin — Wed, 29 May 2013 12:42:37 +0000

We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce, to playing games, mobile touches all parts of our life.

This infographic from New Relic points out some very interesting facts about how consumers are using the 1 billion smartphones in the world. (more…)

Amex and Twitter team up for Mobile Commerce

admin — Mon, 20 May 2013 15:30:05 +0000

Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like.

Recently venerable American Express partnered with social media powerhouse Twitter to let consumer purchase simply using #hashtags! (more…)

Mobile Horizons Istanbul

admin — Sat, 11 May 2013 08:52:34 +0000

4 June, 2013
Istanbul, Turkey

An exclusive thought leadership forum that will give you a deeper insight into the future of mobile. A unique format, expert speakers, and an exclusive venue will guarantee a productive and enjoyable afternoon for all the attendees. (more…)

Apps World

admin — Sat, 11 May 2013 08:45:13 +0000

22 to 23 October, 2013
London, UK

Developer Conference & Exhibition: Now in its 4th year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry. (more…)

2013 NFC & Mobile Money Summit

admin — Sat, 11 May 2013 08:28:16 +0000

14 to 17 October, 2013
New York, USA

This annual event will once again bring together key players in the mobile and financial sectors to focus on the latest developments and newest innovations in NFC and mobile financial services. (more…)

Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!

admin — Wed, 17 Apr 2013 16:32:00 +0000

Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined the reach of TV with the engagement of mobile to create a true phenomenon across the region. (more…)

“Retargeting”: A marketers dream coming soon

admin — Wed, 17 Apr 2013 13:56:56 +0000

Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently, it was absent from mobile.

In this guest article, Simon Wajcenberg, Global CEO of Clash Group explains why this is now available, and what this ground-breaking development means for marketers and their brands. (more…)

Facebook reaches profitability due to mobile success

admin — Wed, 17 Apr 2013 13:07:29 +0000

Facebook has reported its first profit since the company’s IPO last year. At that point, Facebook saw its stock plummet in its opening day. And for the two consecutive quarters afterwards, Facebook was operating at a loss.

Now, for the first time, they’ve reported a net income of $64 million - citing their increased focus on mobile platforms for the turnaround.
(more…)

New Samsung / Electronic Arts Chillingo partnership to lure mobile developers

admin — Wed, 17 Apr 2013 12:48:59 +0000

Android app developers looking to make a bit more money need search no more: a partnership between Electronic Arts Chillingo division and Samsung is offering them 100% of revenue on their work.
(more…)

App developers send texts to power user engagement

admin — Wed, 17 Apr 2013 11:15:57 +0000

How often do you send SMS messages any more? With a whole host of alternative (and, more importantly, free to use) messaging services like Whatsapp, iMessage and Viber, it can often feel like a redundant platform.

However, a new report from mobile interaction specialists Tyntec highlights the potential and importance of text-based marketing, especially for app developers that are trying to build an audience and demand for their app.
(more…)