MobiAD

Apps World Europe 2012

admin — Wed, 16 May 2012 09:00:59 +0000

2 to 3 October, 2012
London, UK

Apps World brings together app Developers, MNOs, Marketing Managers and Tech Providers to address the challenges of delivery, development and design of apps across multiple platforms. (more…)

MLOVE Confestival 2012

admin — Tue, 15 May 2012 20:00:14 +0000

27 to 29 June, 2012
Berlin, German

The The MLOVE ConFestival brings together CEOs, innovators and entrepreneurs from across multiple disciplines to share, learn and cross-pollinate ideas with an array of scientists, artists and other thought leaders. (more…)

UbiQ - Digital Entertainment Showcase

admin — Tue, 15 May 2012 18:09:46 +0000

18 to 19 June, 2012
Paris, France

A two day international showcase (conference + exhibition) to spotlight the best of digital entertainment content creation, applications, solutions and strategy innovations to engage with audiences across multiple platforms: Internet, Mobile, IPTV, Connected TV, Tablets and Social Media. (more…)

Augmented Reality Transforms WalmartInto Super Hero Playground

admin — Tue, 15 May 2012 15:09:18 +0000

As part of the US launch of Marvel’s The Avengers in cinemas, the promoters have teamed up with Walmart in order to offer Walmart shoppers access to a super hero Augmented Reality game. (more…)

Social TV World Summit

admin — Mon, 14 May 2012 09:55:39 +0000

22 to 23 May, 2012
London, UK

The Social TV World Summit will be a key opportunity for broadcasters, new media, operators, vendors, analysts, developers and OTT players to network and discuss the emerging role of social TV for future revenue strategies. (more…)

Global Mobile Internet Conference

admin — Sun, 29 Apr 2012 21:00:47 +0000

10 to 11 May, 2012
Beijing, China

The Global Mobile Internet Conference (GMIC) is Asia’s largest and most elite mobile Internet conference. It is specifically designed for mobile Internet leaders to connect with each other, to learn from top industry influencers, and to promote their initiatives. (more…)

Less Than A Third Of Online Retailers Have Tablet Optimized Sites

admin — Sun, 29 Apr 2012 11:12:37 +0000

A recent report entitled, Mobile & Tablet e-Commerce: Is anyone really ready?, has found that less than a third of online retailers has a Tablet optimized shopping experience available for their customers.

The report by Zmags, a rich media mobile and social merchandising provider, found that of the top 100 internet shopping sites, most were reliant on their standard web pages to provide an “adequate” experience. (more…)

Buzz City Teams Up With Academics To Prevent Click Fraud

admin — Sat, 21 Apr 2012 11:09:29 +0000

Mobile advertising company BuzzCity has announced it is teaming up with academics from the National University of Singapore (NUS) in an attempt to further safeguard ad quality online.

The campaign tackles use of the dominant advertising model Cost Per Click (CPC), ensuring users can’t generate fraudulent clicks - either manually, or through the use of specially designed ‘bots’. (more…)

Apple Makes iAD More Attractive, Increases Payout To Developers

admin — Sat, 21 Apr 2012 10:58:30 +0000

Apple has increased the revenue given to developers who use the company’s iAd mobile network, in an attempt to increase usage of the struggling business.

Developers will now receive 70% of the revenue generated by ads on their apps, up from 60% before. (more…)

YouGov InfoGraph Shows That Mobile Users Welcome SMS Offers

admin — Thu, 19 Apr 2012 09:22:06 +0000

The majority of mobile phone users welcome offers sent to their device via SMS, a study by YouGov has found.

65% of people like receiving offers on their mobiles, while a surprising 75% of smartphone users said they prefered to receive adverts by text message. (more…)