MobiAD

Shazam & Dockers Make TV A “Clickable Media” During Superbowl

admin — Mon, 08 Feb 2010 00:33:20 +0000

Music recognition company Shazam has teamed up with Dockers, the casual men’s wear brand from Levi to pioneer an innovative new type of consumer engagement ad to air during the US Superbowl game.

Consumers can use Shazam to “tag” the music in the ad, and thereby gain access to a specially developed product mobile website!
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Google Adds Location To Mobile Search

admin — Sun, 07 Feb 2010 21:30:52 +0000

Continuing their focus on becoming a leading mobile advertising company, Google has announced a new mobile search feature that let’s consumers use their current location as part of the search query.

For consumers with iPhones and Android phones, Google can now add a location based filter to all mobile search results, helping consumers find more relevant search results. (more…)

“Orange Shots”: Mobile Marketing For Orange Monkey Customers

admin — Thu, 04 Feb 2010 21:27:14 +0000

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk.

The full service includes consulting and creative support, the use of the interactive marketing platform, plus a full suite of reporting and analysis tools. (more…)

GSMA’s Mobile Media Metrics Goes Live

admin — Thu, 04 Feb 2010 19:02:06 +0000

Two years ago it was announced as a concept, but now it is going live.

The GSMA, in partnership with the top 5 UK mobile operators - O2, Vodafone, Orange, T-Mobile and 3UK - has announced the official launch of Mobile Media Metrics (MMM), a census-level solution for mobile media reporting.

Lack of good mobile media metrics has often been cited as contributing to the slow growth of mobile advertising, but this program should go a long ways towards solving that problem. (more…)

App Planet: The Centre Of The Apps Universe

admin — Thu, 04 Feb 2010 12:28:09 +0000

The App Planet is shaping up to be one of the highlights of this year’s GSMA Mobile World Congress in Barcelona.

Billed as an “event within an event”, the App Planet is setup to let all MWC attendees learn more about this important and rapidly evolving mobile phenomenon.

There are special events for both the technical side of app development as well as the business aspects, so it promises to be a really interesting event. (more…)

Greystripe Makes CPA Offer To Developers: 99¢ Per Download

admin — Wed, 03 Feb 2010 16:22:27 +0000

CPA - Cost Per Action - is a relatively new type of ad pricing that is starting to make some headway in the mobile world. In CPA, there is no risk for the advertiser, as they only pay when a consumer completes an agreed transaction.

Recently Greystripe ran a special CPA ad program for mobile app developers, where they charged $0.99 per download, regardless of how many impressions or clicks it took to get the download. (more…)

Market Map Of The Wireless Broadband Industry - 2010

admin — Mon, 01 Feb 2010 09:14:53 +0000

FirstPartner, a UK based research agency has released a very interesting “map” of the Wireless Broadband industry.

The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving. (more…)

8 Key Reasons Network Operators Should Be Part Of The Value Chain

admin — Sat, 30 Jan 2010 09:31:55 +0000

Smart phones make it easy for ad networks to bypass the mobile operator. A major bonus for advertisers is that this eliminates the cost of sharing revenue with mobile operators, and a major bonus for technology providers is that it eliminates the effort to integrate with a mobile operator’s infrastructure.

However, there may be some key advertising benefits that only a mobile operator can provide. In this article, Mark Westling, Founder and CTO of Sigma Limited argues that there are several compelling reasons to include the operator as part of the value chain. (more…)

Festival of Media Awards To Include“Best Use of Mobile” CategoryDeadline extended to 5 February

admin — Wed, 20 Jan 2010 20:00:22 +0000

The Festival of Media Awards celebrate the very best in media thinking from around the world, showcasing creative and effective use of media, as well as innovation.

This year the categories have been redefined to reflect the evolving nature of the industry. The “Best Use of Mobile” category is has been designed to showcase the unique attributes of the mobile channel, and should be considered by any mobile agency, full service agency, media agency, or any other organization involved in engaging consumers through mobile. (more…)

Social Networking The NIKE Way True City - make the hidden visible

admin — Wed, 20 Jan 2010 19:53:29 +0000

It seems as though the Nike brand has always been about more than just sportswear and sneakers. People are passionate about the brand, and with products like the Nike Plus, Nike has become a regular part of their customers’ lives.

Now Nike is taking this one step further with their mobile app campaign Nike True City. This is a location-based city guide - with a social media component - for six of Europe’s most interesting cities, all done with Nike style and flair. Check it out. (more…)