MobiAD

Microsoft’s Mobile Strategy - Will Windows Phone 7 Save The Day?

admin — Tue, 27 Jul 2010 10:25:56 +0000

Over the past several months, as the battle for the future of the mobile marketplace has heated up, much of the conversation has focused on Apple and Google, while less attention has been paid to the other two giants in this area - Microsoft and Nokia.

In this article, we’ll look at some of the recent moves by Microsoft related to mobile and mobile advertising to see what may be in store for this high profile company.

They have a long track record of success in technology businesses and big ambitions in the mobile area, but given their recent missteps in mobile, time may be running out. (more…)

The State Of The “Mobile Touch Web”

admin — Mon, 26 Jul 2010 17:07:32 +0000

One of the biggest changes that has taken place over the past few years in mobile is the overwhelming number of phones that are based on a touch screen interface. Touch screens have added greatly to the overall customer experience, and it seems certain that this advancement will be with us for a long time.

For the past several years Taptu has pioneered the index and crawling of media specifically designed for touch screen mobile devices. This report provides a detailed view of the current State of the Mobile Touch Web. (more…)

Private Ad Networks Take The Fight To Apple/Google

DHP — Mon, 26 Jul 2010 15:33:29 +0000

With the recent press surrounding the acquisitions of Admob and Quattro Wireless by Google and Apple, it is easy to forget that there are other very serious mobile ad networks in the industry.

Recent announcements from ad networks such as InMobi and Jumptap show that they are not scared of taking the fight to Apple & Google. Both of these ad networks have recently announced the creation of multimillion dollar funds in order to get application developers and publishers to sign up to their networks. (more…)

Mobile-Commerce Report: Smartphone Owners Already Active

admin — Sun, 25 Jul 2010 23:06:13 +0000

As more and more brands get used to using mobile for marketing and CRM, the next logical step will be to move into mobile commerce.

Brandbank has conducted an in-depth survey into the attitudes and expectations of consumers around mobile commerce. They found that smartphone owners are already well advanced, but the rest of the market has a long way to go.
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Global Ad Spend On The Rise Faster Than Expected

DHP — Sun, 25 Jul 2010 14:36:59 +0000

Media Services company, Zenith Optimedia has increased its global 2010 ad spend forecast from 2.2% to 3.5%. This is the third consecutive time that they have upgraded their forecast after six consecutive downgrades.

While the report focuses on global ad spend across all media, this is relevant to mobile as any increase in overall ad budgets is likely to mean an increase in funds available for mobile campaigns as well. (more…)

Women Are Catching The iPad Craze!

DHP — Thu, 22 Jul 2010 17:45:24 +0000

Having already sold 3 million units, the iPad has undoubtedly become the must have gadget of the year.

But who are the iPad users?

Yahoo has posted a number of articles on their blog looking into who is visiting Yahoo from an iPad, and it is not exactly who you might think.
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Google Launches Payment System For Android

DHP — Thu, 22 Jul 2010 16:15:54 +0000

M-commerce is more and more being mentioned as the “next big thing” in mobile.

Now, Google has launched a new payment system that allows merchant to take payments from mobile phones without the merchant having to deal with credit or debit cards. (more…)

IRON MAN Returns With Mobile Augmented Reality

admin — Wed, 14 Jul 2010 15:43:51 +0000

One of this summer’s biggest box office cinema hits is Iron Man 2 - the story about a billionaire technical genius who fights crime as the armored superhero Iron Man. Given the high-tech nature of the film, it was a natural promotional fit for launching a new, premium mobile phone, and not surprisingly, augmented reality was the technology chosen.

In this article we see how LG Mobile Phones teamed up with Marvel Comics, Paramount Pictures, and Total Immersion to execute a campaign utilizing both mobile-based and PC-based AR. (more…)

75% Of Mobile Audience Prefers Ad-Funded Apps

admin — Tue, 13 Jul 2010 22:40:11 +0000

If people still have doubts about the public acceptance of mobile advertising, a recent market study from JiWire reports that that mobile users overwhelmingly are willing to accept mobile advertising in return for having free applications.

Understanding the trends, consumption patterns, and preferences is key to making good use of a communications medium, and this report looks at not only acceptance of advertising, but also application usage, acceptance of location-based ads, and iPad purchase intent. (more…)

First iAd Campaigns Come To iPhone

DHP — Tue, 13 Jul 2010 15:27:04 +0000

With Apple launching its new iAd network last week, and the first few advertising campaigns using iAd popping up, it is time to have a look at whether these campaigns are delivering on the anticipation. (more…)