education – MobiAD http://www.mobiadnews.com Sun, 19 Jun 2011 23:52:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Virgin http://www.mobiadnews.com/?p=4409 Sun, 28 Mar 2010 16:27:03 +0000 http://www.mobiadnews.com/?p=4409 virgin-fear-of-flying-logo.png

Flying Without Fear
Brand: Virgin Atlantic
Platform: iPhone
Agency/
Developer:		 Mental Workout



Campaign Objective:
This application, from Virgin Atlantic Airlines, aims to help people who are scared of flying cope with long haul flights.

Description:
This application is an extension of Virgin’s “Flying Without Fear Course”, which boasts a success rate of over 98%, and recently helped actress Whoopi Goldberg overcome her fear of flying.

It includes:

  • An introduction from Virgin CEO Richard Branson
  • A video explanation of a flight
  • Frequently Asked Questions section
  • Relaxation exercises
  • A fear attack button for emergencies with breathing exercises

Screenshots:

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