Cellfish Media is a new digital content, marketing and distribution group that creates branded content such as music ringtones, wallpapers, animations, games, infotainment services, and community applications aimed at the Mobile Generation.

Main shareholders: Lagardère, Telecom Media Fund (formed by Trio Capital and The Caisse de dépôt et placement du Québec), Humagade Group Inc. (a partner of Desjardins Venture Capital), and Solidarity fund QFL.