Office Depot has announced the deployment of a new mobile marketing campaign. The campaign will include the launch of new services such as Office Depot mobile store locator, RSS feeds, text message coupons and offers, and mobile sweepstakes capabilities.

• Mobile Store Locator: The Mobile Store Locator feature allows customers to access information such as retail store locations, hours of operation and direct dial capabilities from their mobile device.
• RSS Feeds: RSS feeds make it possible for customers to keep up with Office Depot Web site content, including product information, special offers and pricing, all in an automated fashion. They simply subscribe to an RSS feed by clicking the RSS icon on Officedepot.com, and begin receiving updates on their computer or mobile phone.
• Mobile Coupon Offers: Opt-in text message coupons for both online and retail offers delivered directly to the customer’s mobile handset. These offers are based upon a customer’s geographic location and shopping patterns.
• Mobile Sweepstakes: Customers now have the option to participate in select Office Depot sweepstakes through a text-message means of entry

“We all live and work in a very busy and demanding environment, and providing our customers with relevant marketing materials and time-saving solutions is very important to Office Depot,” said Kristin Micalizio, Vice President of Direct Sales for Office Depot. “Office Depot provides customers with multiple channels in which they can shop for their office supply needs, and it is only natural that the same concept apply to our marketing efforts as well.”

Full press release HERE