American broadcaster CBS has formed a mobile division and announced the launch of 3 mobile WAP sites. Two of the sites provide ad-funded content, the third is a store.

The first site is a CBS SportsLine WAP site, which provides up to date sports scores, and enables subscribers to manage fantasy sports teams. The second site is a CBS News WAP site, which provides full news stories and images. The sites are funded through advertising in the form of banners running across the top of the screen.

The ad inventory is currently being sold by the existing CBS advertising sales team, but the mobile division has announced plans to build an ad sales force over the next few months.

Read article in ClickZ.com HERE