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Microsoft Signs French Publishers And Goes Live In India

microsoft-logo.jpgMicrosoft made two announcements demonstrating their ongoing expansion in the area of mobile advertising. Microsoft has been aggressively growing their mobile advertising business, both in terms of the services they offer and in the regions they cover.

Several major mobile publishers in France have recently signed on with Microsoft. The deals will see L’Equipe, Boursier.com and Autonews (France) use Microsoft’s mobile ad platform, while a deal with mobile operator Orange will see display advertising from Microsoft in Spain.

“We are continuing to add to our already impressive portfolio of mobile advertising syndication deals and are excited that these companies have chosen to use Microsoft’s advertising platform moving forward,” said Didier Kuhn, CEO of ScreenTonic. “Through Microsoft’s experience in mobile advertising, we are able to offer end-to-end solutions that help premium publishers and mobile operators effectively manage and monetize their mobile ad inventory.”

See the full release on French publishers here.

At the same time, Microsoft announced the the launch of its digital advertising initiative in India, which includes a mobile component. Microsoft will provide display, rich media, contextual and video advertising solutions on their publishing partners sites. Already key publishers such as Hungama, Equity Master and Facebook have signed on.

The service will also enable advertisers to buy search keywords on Live Search deployed on Vodafone Live and display banners on the MSN Mobile portal.

Ad sales will be handled by NDTV Media, the exclusive sales partner for Microsoft Digital Advertising Solutions.

The key benefit for publishers was summed up by Shamsuddin Jasani, Business Director-Digital, Hungama, who said that with this initiative, he could now concentrate on creating compelling content, while Microsoft could monetise it.

Jaspreet Bindra, India Country Manager, Online Services, Microsoft, said, “With over 200 million mobile phones in the country, advertising solutions on mobile will help grow the advertiser base. Advertisers can now buy keywords on Live Search deployed on Vodafone Live and also buy display banner ads on MSN Mobile browse portal.”

Read more about Microsoft mobile advertising in India in an article in Exchange4Media here.


03.03.2008    Tags: , , ,
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