MobiAD Archives

M&A and Venture Financing:
ROK, Qualcomm, Cellfire, Rapidmobile

investments.gifThe rest of the world’s financial situation maybe tenuous, but there is still money flowing in the area of mobile advertising. The past couple of weeks has seen continued activity in the acquisition and funding of mobile technology companies, as bigger players work to build up their capabilities in anticipation of the rapid growth of mobile ad revenues.

rok.gifROK Entertainment Group has announced that it has acquired a 51 % stake in Geniem, a Finnish mobile and applications developer. They offer mobile marketing via On-Device Portals, Bluetooth marketing solutions and social networking applications.

As mentioned in our wrapup of the Mobile World Congress, On Device Portals is an area that is getting a lot of attention, as it can radically improve the effectiveness and acceptability of mobile advertising.

“This acquisition marks another milestone in the development of ROK” said Laurence Alexander, Group CEO of ROK “as it augments our existing mobile products portfolio by placing us in the forefront of on device portals, Bluetooth technologies and social media via mobile and web applications.”

See the full release here.

qualcomm.gifQualcomm Incorporated has announced that it has acquired Xiam Technologies Limited in a deal worth $32 million. Xiam’s My Personal Offers System (MPOS) provides targeting and personalization technology by presenting relevant content offers and advertisements to consumers. Xiam will operated as a wholly owned subsidiary.

Qualcomm has been fairly quiet in the mobile advertising area, but with their presence in the handset and in the mobile operator networks, there is a good reason to believe they will be moving into this area soon. Acquiring technology to enable better targeting and recommendatin may be the first step.

“Qualcomm’s acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm’s services portfolio,” said Andrew Gilbert, executive vice president of Qualcomm and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. “With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide.”

See the full release here.


Cellfire Inc. secured its third round of funding, raising $12 million from a new investor, Silver Creek Ventures, and existing investors, including Menlo Ventures, and Storm Ventures. Proceeds will be used to expand the company’s sales and marketing efforts, along with increasing product functionality, business development and partnership activities.

Available on all wireless carriers in the U.S., Cellfire automatically delivers savings directly to consumers via their mobile phones, and provides frequently updated discounts specific to their geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase.

See the full release here.

rapid_mobile.gifRapid Mobile Media Ltd, providers of innovative mobile advertising platforms, announced the completion of a second investment round of £2m led by US venture capital firm New Enterprise Associates (NEA) who were joined by Alliance Trust Equity Partners (ATEP) as new investors in the company. Existing investors Pentech Ventures and Scottish Enterprise’s Scottish Venture Fund also participated in the round.

The new investment will provide Rapid Mobile Media with working capital to accelerate the commercial deployment of its Ad360 mobile advertising platform and Active Provisioning automatic mobile application deployment technology.

Mike Ramsay, Venture Partner at NEA commented “By enabling the rapid deployment and monetisation of services, we believe Rapid Mobile is ideally positioned to achieve significant success in the rapidly growing mobile advertising market – providing for the delivery of high quality display advertisements both within applications and mobile internet sessions.”

See the full release here.

26.03.2008    Tags: ,
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