RingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, with subscribers receiving 3 new animations each week.

RingTales is working with mobile advertising company Ad Infuse of San Francisco to develop the advertising. According to Michael Fry, one of the founders of RingTales “”We’re testing a number of ad formats. We particularly like short video post-rolls. In our experience, viewers are happy because they get immediate access to the content. Advertisers are happy because the content has a great payoff and viewers don’t mind the ads. In fact, we’re seeing people watch the clips multiple times – it’s an advertiser’s dream come true.”

See examples of the animated cartoons below. Each has a post-roll video with a public service announcement.