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Traffic.com Ad Inventory To Be Managed By Operative

trafficcom.gifNAVTEQ have announced that they will be using Operative to help them manage their online and mobile advertising inventory across a range of sites, including Traffic.com.

NAVTEQ will deploy Operative Dashboard advertising resource management technology on NAVTEQ’s Media Solutions interactive advertising suite, which includes mobile and online ad platforms. This will enable a single process and dataset for digital ad executions.

“Traffic.com selected Operative because of its proven track record and advertising campaign optimization abilities,” stated David Klein, vice president, NAVTEQ Advertising Sales. “By integrating Operative’s services, we will be able to provide a comprehensive media solutions package that will enhance our efforts to meet customer objectives.”

“As companies like NAVTEQ continue to innovate and expand advertiser opportunities, it is imperative that they adopt multiple technologies within multiple media channels,” said R. Michael Leo, CEO and president, Operative.

See the full release here.


16.04.2008    Tags: ,
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