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Mobile Advertising Wins Big At Meffy’s

mef_logo.gifThe Mobile Entertainment Forum awarded the MEFFY’s last week in their annual get together in Cannes. Over 200 entries from 21 countries were submitted this year, and mobile advertising companies were well represented among the winners. See the complete list of winners.

  • The TV & Video Service Award went to Rhythm NewMedia and 3UK for their “Free Video on 3UK” service.
  • The Communities & UGC Award went to Flirtomatic, an ad-funded dating service (see MobiAD post Flirtomatic Serves 1 Billion Ads).
  • The Music Service Award went to mBlox & Myxer for the Myxer Mobile Music service, which is an ad-supported music service.
  • The Innovative Business Model Award went to MMCast for their innovative system which lets ads play on a phone while content is downloading.
The complete list of Meffys 2008 Winners:


The Games Award
Winner: Nokia – “Hooked on: Creatures of the Deep”
Shortlisted:
Hands-On Mobile – “World Poker Tour: Texas Hold ‘Em 2”
Konami Digital Entertainment – “Metal Gear Solid Mobile”
Konami Digital Entertainment – “Pro Evolution Soccer 2008”
Player X – “Hollywood Hospital”

The Music Service Award
Winner: mBlox & Myxer – “Myxer Mobile Music”
Shortlisted:
Gracenote – “Gracenote Mobile Music Platform”
Omnifone – “Vodafone MusicStation”
Shazam – “Shazam iD”
Sony Ericsson Mobile Communications – “TrackID”

The Artist Campaign Award
Winner: Absolute Marketing & Distribution – “Wet Wet Wet SMS Pre-order Campaign”
Shortlisted:
Mozes – “Rascal Flatts Mobile Campaign”
Parlophone & New Visions – “Kylie Konnect”
RCA Music Group – “Cassidy B.A.R.S. Campaign”
Telenor – “Bigbang Fan Blog”

The TV & Video Service Award
Winner: Rhythm NewMedia and 3UK – “Free Video on 3UK”
Shortlisted:
Clippz – “Clippz.com”
inLive Interactive – “Interactive Mass Participation”
Rubberduck Media Lab – “Studio 1: Mobile TV Platform”
Vantrix – “Ad-Supported Video Weather Forecasts”

The Technology Innovation Award
Winner: Zeemote® – “Zeemote JS1 Controller”
Shortlisted:
Bango – “Bango Analytics”
Kyte – “Kyte”
MMCast – “MMCast”
Qualcomm MEMS Technologies – “mirasol™ displays”

The Content Award
Winner: Fun Little Movies – “Fun Little Movies Channel”
Shortlisted:
BBH – “Cippi’s Trump Selecta!”
MTV Networks International – “Digital Originals”
Orange Israel and Donna Productions – “Undercover”
Yam112003 – “Quasi TG”

The Communities & UGC Award
Winner: Flirtomatic – “Flirtomatic”
Shortlisted:
Dada – “Dada.net, Powered by Me”
Gofresh – “itsmy.com”
Juice Wireless – “JuiceCaster”
UTEL – “Fotochat”

The Search & Discovery Award
Winner: Gracenote – “Gracenote Mobile Music Platform”
Shortlisted:
AquaMobile – “Clic2C”
JumpTap – “SmartComponents”
kannuu – “kannuu”
MCN – “Yahoo! Mobile Japan DigiCon Search”

The Marketing Campaign Award
Winner: Orange – “Frank TV”
Shortlisted:
BBH – “Cippi’s Trump Selecta!”
BBH – “Lynx Get In There”
Orange – “Wannabe Wicked”
Que Pasa Communications – “V Festival Cross Platform Project”

The Handset Application Award
Winner: fring – “fring”
Shortlisted:
Handmark – “Pocket Express”
Juice Wireless – “JuiceCaster”
MMCast – “MMCast”
Picsel Technologies – “Picsel CUI Browser”

Quality of Experience Award
Winner: Zeemote® – “Zeemote JS1 Controller”
Shortlisted:
News International – “Times Mobile”
NXP Software – “SportsDJ”
Picsel – “ePAGE/File Viewer”
Surfkitchen – “Cincinnati Bell ‘My Phone’”

Off Deck Service Award
Winner: Thumbplay – “Thumbplay”
Shortlisted:
Dada – “Dada.net for Web & Mobile”
Hungama Mobile – “FTV”
mywaves – “mywaves”
Refresh Mobile – “Mippin”

The Emerging Markets Award
Winner: Celtel/Zain & Inmobia Mobile Technology – “Rock Your World!”
Shortlisted:
Geodesic – “Mundu Radio: Comprehensive Internet Radio Solution”
IMImobile – “IMImobile UnIspace”
Tata Indicom & Opera Software – “Opera Mini for Low Cost Handsets”
Telenor Serbia – “Telenor WAP Portal Project”

The Innovative Business Model Award
Winner: MMCast – “MMCast”
Shortlisted:
Amobee – “Amobee Media Systems”
Nokia – “N-Gage First Access”
Reitek & Comdata – “Fiat Multi-channel Customer Caring”
Yam112003 – “Quasi TG”

The Handset Award
Winner: Nokia – “N95 8GB”
Shortlisted:
Motorola – “MOTO Z10”
Samsung Electronics – “Soul SGH-U900”
Sony Ericsson Italy – “Sony Ericsson W910i”

The Operator Award
Winner: Orange – “Orange”
Shortlisted:
3 UK – “3 UK”
T-Mobile International – “T-Mobile’s web’n’walk 3.0”


16.05.2008    Tags:
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