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US Cellular Partners With JumpTap

us_cellular.gifUS Cellular and JumpTap have announced a partnership that will see US Cellular use JumpTap’s white-label search and advertising solutions. The agreement will allow US Cellular customers to search for on and off deck content while JumpTap will have access to US Cellular’s data and usage information in order to deliver the most targeted ads possible.

“This agreement further substantiates the growing momentum amongst operators around the world to choose white label solutions that preserve their brand relationship with their subscribers,” commented Dan Olschwang, president and CEO of JumpTap. “Our solutions leverage network data for more effective advertising and guarantee the operator’s position in the mobile advertising value chain.” Read the MobiAD interview with Dan.

“Using JumpTap’s made-for-mobile solutions, our customers will find what they’re looking for quickly and easily,” said Alan D. Ferber, vice president of sales operations and chief marketing officer for U.S. Cellular. “This partnership helps us build the best mobile Web experience in the industry.”

On top of the search facilities, US Cellular customers will also be able to access news, sports, flight updates, white pages, chat services, maps and directions using JumpTap’s vertical categories, while local and national content publishers and advertisers will be able to bid on search queries.

See the full release here.


12.06.2008    Tags: ,
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