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Ad Infuse and Smaato Partner for In-App Advertising

adinfuse_smaato2.gifSmaato and Ad Infuse have announced a partnership to provide in-application advertising solutions for advertisers, publishers and mobile operators. The partnership will see Ad Infuse’s adInMotion platform connected with Smaato’s SOMA platform in order to enhance both companies reach.

The iPhone platforms from both companies will also be integrated in order for SDK developers to benefit from this greater reach and provide additional monetization opportunities.

“We see great potential in a partnership with Smaato with their SOMA platform. Their in-application advertising focus and expertise help us to enhance our offering and extend our reach beyond the mobile web,” said Brian Cowley, CEO of AdInfuse. “We see demand for this type of inventory from our discussions with partners in the mobile space, such as international operators.”

“Reaching a high fill rate with quality partners and brands is key to our mobile developers and publishers,” said Ragnar Kruse, Co-Founder and CEO of Smaato Inc. “Ad Infuse is a recognized innovator in mobile advertising and, together, we will work on pushing the adoption of our mobile in-application ad inventory forward.”

See the full release here.


26.06.2008    Tags: ,
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