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Ad-Funded Gaming Comes to iPhone

iphone_game.gifThis seems to be the week for iPhone news. Just as Apple launched their 3G iPhone and the iPhone App store (where iPhone users can go to find, buy, and download iPhone applications), Greystripe announced they are bringing ad-funded gaming to the iPhone platform, and making it easy for iPhone game developers to tap into Greystripe’s distribution network.

Greystripe has released an iPhone version of their AdWRAP software for game developers. This is an SDK which integrates advertising and reporting APIs and creates the opportunity to make money off every use of their applications and every play of their addictive iPhone games.

greystripe_andy_choi.gifGreystripe’s iPhone SDK supports standardized, full screen square (320×320) advertisements in pre-, interstitial and post-roll inventory.

“The iPhone fulfills brand advertisers’ demand for 100% share of voice – being the only advertiser on the screen, deep engagement with the end user, and a targeted demographic,” said Andy Choi, CTO and Co-founder of Greystripe. “It’s been a blast integrating the iPhone’s killer features – the tilt sensor, GPS, and the massive touch screen – and creating a complete advertising solution that’s backed by our proven ad and distribution network.”

iPhone partners who utilize Greystripe’s advertising network get access to thousands of new users through the company’s 80+ mobile game distribution partners which have already netted over 70 million user downloads.

Application and game developers can add Greystripe’s iPhone APIs and start monetizing their content immediately by signing up here.

Read the Greystripe press release here.

Related stories:
NewLine Cinema launches Golden Compass with mobile campaign
Interview with Michael Chang, CEO of Greystripe
Vivendi and Greystripe Link Up for Ad-Funded Games
Greystripe in-game advertising (video example)

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12.07.2008    Tags: ,
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