If you’re interested in mobile search advertising but don’t know exactly where to begin, here is a series of articles that will take you step-by-step through everything you need to know.

The series appears in SearchEngineWatch.com, one of the main sources on the web for all things related to search engine optimization and marketing. The author of the series is David Szetela, an expert in search marketing and the founder of Clix Marketing, who also happens to be a colleague from my days at Apple.

The first article has detailed instructions on setting up a mobile campaign on Google. The second article addresses setting up a mobile friendly web page on Google, and the third article talks about best practices to make your ads work better.