Hypertag is a new way of allowing people to access relevant information and content on a mobile phone or PDA (e.g. Palm Pilots or Pocket PCs) directly from objects such as advertising panels, marketing or exhibition displays. Consumers use their mobile device to interact with a small electronic tag attached to the display to download content. This could be any form of digital content including videos, music, vouchers, a prompt for an important event, games, live information or contact information.