Aditon is a mobile advertising Application Service Provider offering Operators, Advertisers and Mobile Content Owners new revenue streams and channels to market.

AditOn’s mobile advertising platform is behind Squeeze, a channel delivering individually-tailored information, adverts and entertainment from content owners pushed daily via the mobile phone’s idle-screen to mobile operators’ customers. The channel is ad-funded, allowing leading brands a cost-effective and measurable route to reach a targeted mobile audience on an individual basis.

AditOn is funded by PA Ventures, the ventures arm of PA Consulting Group, a leading management, systems and technology consulting firm operating in 35 countries with more than 3,000 people worldwide.