The Mobile Marketing Association (MMA) has released a new white paper on Mobile Search. The paper gives an overview of search, how it differs from web-based search, and the opportunities it provides for marketers and mobile operators. (download)

It also discusses mobile search challenges, strategies and business models, incorporating case studies from some leading mobile search companies.

This white paper was developed in collaboration with representatives from 4INFO, Inc., Aegis Mobile, LLC, Alltel Wireless, Cricket Communications, go2 Media, Gold Mobile, iCrossing, Jingle Networks, Medio Systems, Inc., Miscrosoft (MSN and Windows Live), mInfo Information Technology Co., Ltd., Motricity, Nielsen Mobile, Publicis NA (denuo Group, Leo Burnett & Starcom), Qualcomm, Single Touch Interactive, Inc., The Weather Channel Interactive, TMP Directional Marketing, V-ENABLE and Yahoo!