Vodafone Hungary has selected mobile advertising technology company MADS as their partner to offer targeted mobile advertising on the Hungarian Vodafone Live! portal.

Several premium brands, including NIVEA, OTP Bank, Electronic Arts and Gameloft have already launched advertising campaigns on Vodafone Live! since the pre-launch of the service earlier this summer.

MADS is an Amsterdam based company that offers multi-channel mobile profiling, analytics & ad server solutions. The mobile advertising channels include WAP, SMS, MMS, Mobile Video and Ring back tones within a single platform and interface.

“Vodafone Hungary selected MADS for its flexibility, its committed staff and the ease-of-use of the MADS mobile advertising platform. Vodafone Hungary was seeking a partner, not a supplier”, says Zsuzsanna Winkler, Manager Mobile Advertising at Vodafone Hungary.

Read the full press release.