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Blyk Chooses Network Partner for European Expansion

free-phone.gifBlyk, the free mobile network for 16-24 year olds funded by advertising has chosen Nokia Siemens Networks to host its core network as it expands into the Netherlands and Belgium. Prepaid charging, messaging systems and device management will also be hosted for those two countries.

Blyk originally launched in the UK, where it partnered with mobile network operator Orange. Blyk has subsequently announced that it will commence operations in Holland, Belgium, Germany, and Spain. The original UK launch targeted having 100,000 subscribers by the end of the first year, but in actuality almost double that number were achieved.

Under the two turnkey service deals, Nokia Siemens Networks will provide the infrastructure, prepaid charging and messaging systems, software and operations to Blyk as a fully managed, hosted service to Belgium and the Netherlands. The hosting service is delivered remotely from the Nokia Siemens Networks hosting center in Vienna.

Blyk’s CEO and co-founder Pekka Ala-Pietilä commented, “The company’s strength lays in its innovative idea and business model. The telecommunications industry, however, is incredibly competitive and leadership in the youth segment requires continuous business and service innovation. Our collaboration with Nokia Siemens Networks provides us with the opportunity to focus on our core business, with the confidence that the service operations are in good hands.”

Other posts of interest:

Designing Blyk – The First Ad-Funded Mobile Operator
 > An Interview with Marko Ahtisaari

Brylcreem Reaches Youth Market with Mobile Ads on Blyk
 >Blyk campaign example

Reaching Today’s Totally Wired Generation
 >Opinion by Antti Ohrling, co-founder of Blyk

Penguin Uses Mobile To Promote Teen Novel
 >Blyk campaign example


Read the full press release.


29.10.2008    Tags: , ,
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