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Limbo Study: Consumers Increasingly Aware Of Mobile Ads

LimboMobile entertainment community Limbo has released their Mobile Advertising Report for Q3 2008. This study shows a huge growth in the number of US consumers who recall mobile internet advertising: an increase of over 50% compared to Q4 2007. Download the study.

The Mobile Advertising Report is produced by Limbo and GFK/NOP research. The Q3 2008 (US) report is based on a survey of 1,000+ representative adults in the US.

Usage of mobile data services has also grown quite rapidly since the end of 2007, with SMS usage increasing by 16%. Use of MMS increasing by 15% and finally has reached a level of over 100million users in the US.

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The age profile of those who are seeing mobile advertising is also very interesting. The mean age has been increasing, and is now at 38 years old, with 52% of those that recalled seeing mobile ads are aged 35-64.

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11.11.2008    Tags: , ,
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