MobiAD Archives


JWT (New York)

JWT, the fourth largest advertising agency brand in the world, has more than 8500 employees in 300-plus offices in 87 countries, serving over 1200 clients.

Since the agency’s founding in 1864, passion for innovation has led JWT to invent copy and layouts, pioneer ad careers for women, produce the first sponsored TV program, develop account planning and forge the first international network. Its legacy is one of spotting the seismic shifts on the horizon and moving in with well-packaged solutions that clients can buy and use.

Today, JWT’s ultimate goal is to embrace the empowered consumer – one who can opt out of commercials, self-publish on the web and download music anytime – and entice him or her to spend time with its clients’ brands through big media-neutral marketing ideas.


15.03.2007   
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