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MMA Announces 2008 Award Winners

The Mobile Marketing Association announced the winners of the Global Mobile Marketing Awards at a gala dinner in San Diego. Read the complete list is here.

Laura Marriott, president of the MMA commented: “For the first time in our history, we have presented awards across every geographic region. We are thrilled with the creativity, innovation and results that we are seeing from our members and the industry, across the globe, from their mobile marketing campaigns. We are inspired by the winner’s campaigns and the amazing and successful programs they have executed over the past year.”

The 2008 MMA award winners are:

Best Use of Mobile Marketing, Branding:

APAC
  • OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
EMEA
  • BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
LATAM
  • Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign
NA
  • Golden Gekko S.L., Absolut Drinks in Your Mobile
Global
  • BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools

Best Use of Mobile Marketing, Cross-Media Integration:

APAC
  • The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign
EMEA
  • Mobile Dreams Factory, TIENES UN PLAN
LATAM
  • Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
NA
  • HipCricket, TXT4Dummies
Global
  • The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign

Best Use of Mobile Marketing, Direct Response:

APAC
  • The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign
EMEA
  • Mobile Dreams Factory, Voice Push
NA
  • Walmart, Kraft Foods, AT&T Signature Sales, and Single Touch Systems, # MEALS
Global
  • The Hyperfactory & Saatchi & Saatchi, United Nations “Voices” Campaign

Best Use of Mobile Marketing, Product/Services Launch:

APAC
  • The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile
EMEA
  • Mobile Dreams Factory, INFORMATION IN YOUR PHONE
LATAM
  • F.biz, Seda Teens
NA
  • INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
Global
  • Mobile Dreams Factory, INFORMATION IN YOUR PHONE

Best Use of Mobile Marketing, Promotion:

APAC
  • AURA Interactive, Paramount Pictures BlueZone® campaign
EMEA
  • Electric Agency, COCA-COLA EUROCUP 2008 – ‘WHAT HAPPENED TO THE BALL?’
LATAM
  • HANZO SA, HANZO Online Mobile Marketing Campaigning
NA
  • The Weather Channel Mobile, Mobile Month
Global
  • AURA Interactive, Paramount Pictures BlueZone® campaign

Best Use of Mobile Marketing, Relationship-Building:

APAC
  • Mindshare India, Pepsi – Youngistaan – A New Cult for Youth!
EMEA
  • R/GA, Nokia Urbanista Diaries
NA
  • CellTrust, Harlem Success Academy Connects with Parents
Global
  • CellTrust, Harlem Success Academy Connects with Parents

Innovation:

EMEA
  • AKQA, Nike PHOTOiD
NA
  • Cellfire Inc., Cellfire Mobile Grocery Coupons
Global
  • AKQA, Nike PHOTOiD

Innovation for Creativity in Media – Global

  • Mobile Dreams Factory, INFORMATION IN YOUR PHONE

Innovation for Creativity in Technology

EMEA
  • Mobile Dreams Factory, IDRINKS
NA
  • R/GA, Nike Basketball Ballers Network


The MMA also announced the winners of the Overall Excellence Awards. Those winners are:

  • Mobile Marketing Academic of the Year – Dr. Shintaro Okazaki, Associate Professor, Autonomous University of Madrid

  • Outstanding Individual Achievement in Mobile Marketing – Laura Marriott, President, Mobile Marketing Association

  • Mobile Marketing Association Award for Overall Excellence – adidas


17.11.2008    Tags: ,
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