Orange, one of the world’s largest mobile operators, has selected Ad Infuse to deliver ‘Three Screen’ advertising in several of its European countries.

The adInMotion platform will be used to serve personalized ads to Orange’s audience of 118 million consumers. Advertisers will be able to reach Orange’s subscriber base across Three Screens: Web, TV, and Mobile.

For more about Orange’s mobile advertising plans, read the MobiAD interview with Pascal Thomas, mobile visionary and VP of Orange NExT (the mobile media division of France Telecom Orange).

Orange will offer advertising across messaging, browsing, video, and mobile gaming applications. The multi-format capabilities will enable broader reach for advertisers across Orange content while simplifying campaign management. Advanced Anonymous Personalization capabilities provide relevant, personalized advertisements while fully maintaining the privacy of each subscriber.

“Orange is one of the foremost and most innovative mobile operators in the world, and their unique approach to advertising continues to establish new milestones in delivering the best mobile internet experience,” commented Brian Cowley, CEO, Ad Infuse.

Stephen Upstone, Managing Director of European Business Development commented, “the ability to work in multiple advertising formats including WAP, messaging, video, TV, games and applications, along with strong targeting capabilities and the flexibility to integrate quickly into operator portals and other mobile technology partners were all important factors in winning this business”.

Read the full press release.