Amobee Media Systems has extended its mobile advertising platform to support handsets built on Apple’s iPhone and Google’s Android operating systems. Phones based on these two are rapidly becoming very popular, especially with a demographic that is attractive to advertisers.

“The Apple iPhone and the Google GPhone have proven that consumers are hungry for new mobile services, but these devices have not changed the fact that users must be charged in order for application developers and content providers to generate revenues,” said Zohar Levkovitz, CEO of Amobee Media Systems. “With Amobee’s HAPI, operators can now ad-enable new applications running on these devices, while providing developers and media companies new ways to monetize this promising new media.”

Amobee’s Handset Application Programming Interface (HAPI) already supports BREW, J2ME, Blackberry and Symbian.

HAPI provides a convenient way for mobile operators to ad-fund their mobile applications. It manages all aspects of advertising campaigns alongside other advertising channels such as WAP, games, video and SMS. Amobee’s HAPI is designed to support both online and offline modes, and it supports, among others, textual, graphical and video adverts.

Read the full Amobee press release.