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Metro Newspaper Partners To Deliver Ad-Funded Games

metro.gifMetro and 123play.com have announced a partnership to bring more ad-funded mobile games to the UK market. Metro is the UK’s largest free urban daily newspaper, with a combined paper, online, and mobile readership approaching 5 million people daily.

Metro, which is owned by Associated Press, has the youngest demographic of any daily UK paper, with an average age of 36. Ads about the free games will run in the print, online, and mobile versions of the paper. Consumers just have to send an sms to get a link to download the game for free.

The games will be free for consumers thanks to advertising that will be wrapped before and after the gameplay. Each time the game is launched, new ads will be inserted to run before the game and after. The game itself plays just like the standard retail version.

As part of the agreement, ads for Metro and associated services will also run in other 123play.com ad inventory.

The games from 123play.com come from such well known publishers as RealArcade, Digital Chocolate, Hands-On Mobile, PlayerX, In-Fusio, Fishlabs, Indiagames and Progressive Media. Several major international and UK consumers brands such as eBay, Britvic, NME and Pot Noodle have taken part in ad-funded gaming advertising.

Mobile gaming has become an increasingly popular form of mobile advertising as it tends to have a better response than standard banner advertising.

For more information, read the full press release.


24.04.2009    Tags: ,
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