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Microsoft Specifies What Is Prohibited From Microsoft App Store

msft_prohibits.gifMicrosoft has released a list of the application types that will be banned from their upcoming mobile app store. The 12 point prohibited list includes VOIP over mobile, links to other app stores, files larger than 10 MB, apps that show advertising that does not meet the Microsoft Advertising Creative Acceptance Policy Guide, plus several more.

The “Windows MarketPlace for Mobile” app store is expected to open later this year, to compete with apps stores for the iPhone, Android, Nokia, and RIM.

Microsoft will also prohibit applications that make changes to a phone’s default configuration, including browser, search client, or media player, dialer, SMS or MMS interface.

Here is the full “prohibited list”:

Windows® Marketplace for Mobile
Prohibited Application Types:

To protect the Windows® Marketplace for Mobile service and users of the service, and to address mobile operator requirements, Microsoft prohibits the following types of applications in the Windows® Marketplace for Mobile. Microsoft reserves the right to update these policies as needed.

1. Applications that are or distribute alternate marketplaces for content types (applications, games, themes etc.) that are sold or otherwise distributed through Windows® Marketplace for Mobile.

2. Applications that link to, incent users to download, or otherwise promote alternate marketplaces for content types that are sold or otherwise distributed through Windows Marketplace for Mobile.

3. Applications that promote or link users to a website, or contain functionality within the application itself, which encourages or requires the user to purchase or pay to upgrade the application outside of Windows® Marketplace for Mobile.

4. Applications that enable VoIP (Voice over IP) services over a mobile operator network.

5. Applications that sell, link to, or otherwise promote mobile voice plans.

6. Applications that display advertising that does not meet the Microsoft Advertising Creative Acceptance Policy Guide http://advertising.microsoft.com/creative-specs.

7. Applications that replace, remove or modify the default dialer, SMS, or MMS interface.

8. Applications that change the default browser, search client, or media player on the device.

9. Applications with an OTA (over the air) installation file larger than 10MB.

10. Applications that run code outside Microsoft runtimes (native, managed, and widgets)

11. Applications that publish a user’s location information to any other person without first having received the user’s express permission (opt-in) to do so, and that do not provide the user a means of opting out of having their location information published.

12. Applications that publish a user’s data from their mobile device to any other person without first having received the user’s express permission (opt-in) to do so, and that do not provide the user a means of opting out of having their data published. A “user’s data” includes, without limit, contacts, photos, SMS or other text communication, browsing history, location information, and other data either stored on the mobile device or stored in the “cloud” but accessible from the mobile device.

© 2009 Microsoft Corporation. All rights reserved.


31.05.2009    Tags: ,
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