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China Telecom Partners With Madhouse For Search Advertising

china_flag.gifOne of China’s leading mobile advertising companies, Madhouse, has partnered with China Telecom to bring advertising to mobile search.

Best Tone Information Service is a wholly-owned China Telecom subsidiary that provides local search services. Madhouse will empower Best Tone’s mobile advertising business and serve as Best Tone’s preferred mobile advertising platform partner

Best Tone Information Service is a series of value-added information services offered by China Telecom providing customers with information relating to “clothing, dining, housing, traveling and other consumptions”. By dialing the service access number, a customer is provided with such information as food and beverage availability, tourist advice, road guides, and hotel reservations.

Madhouse has pioneered the development of numerous mobile advertising formats in China, such as full-screen interstitial ads, mobile video ads etc., and will utilize this expertise to collaborate with Best Tone in formulating new advertising products. Madhouse will also use its strong relationships with advertising agencies to assist Best Tone with product planning and provide sales support for the company’s mobile internet strategy.

“We believe that Best Tone’s strong local information database, coupled with Madhouse’s strength in mobile advertising, will help develop mobile local search services in China. With the arrival of the 3G era, more applications and rich media ad formats will be available on the mobile internet and users will have improved browsing experiences,” said Joshua Maa, founder and CEO of Madhouse.

Read the full press release.

16.07.2009    Tags: , ,
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