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10 Things You Must Know About Mobile Apps

iab_top10.jpgMobile Applications are becoming more and more popular, and ever larger numbers of brands are coming out with their own “mobile app”.

The IAB UK recently recently worked with its members to put together a “Top 10″ list of things brands and agencies should be aware of when designing mobile applications.

The Internet Advertising Bureau (IAB) is the trade association for online advertising in the UK. With over 480 members, it’s run for the leading media owners and agencies in the UK internet industry. Over the past 2 years the IAB has also formed a Mobile Council to provide advice and information in this growing area.

This list was put together by members of the IAB that are experts in the field of mobile advertising. According to Jon Mew, Head of Mobile at IAB, this list includes suggestions about how to advertise effectively in apps, when to use apps, when not to, how to make the most from apps etc.




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29.08.2009    Tags: , ,
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