Mobile advertising company Greystripe has announced that it has secured a further $2 million in funding from NBC Universal’s Peacock Equity Fund. This brings Greystripe’s round C investment to $7.5 million, following a $5.5 million investment from Disney’s Steamboat Ventures, Incubic Venture Capital, and Monitor Ventures.

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Greystripe says that the funds will be used to further their advances in mobile rich media advertising formats.

NBC has worked with Greystripe over the past 18 months as a publisher and advertiser, so they have first-hand experience into the Greystripe proposition.

For example, Universal Pictures was the first advertiser for a new Greystripe iPhone ad format that could use the accelerometer to sense acceleration and tilt. The campaign for the film “Perfect Getaway” performed very well, with 8% of those who viewed the entire ad clicking through to the trailer.

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28.08.2009    Tags: ad-funded, games, venture-funding