MobiAD Archives


Target Stores

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A Christmas themed present finder.
Brand: Target Stores
Application: Present Finder
Platform: iPhone
 



Description:
Target created a special Christmas app that was designed to help customers choose presents for friends and family.

The application asked consumers to input the age and the sex of the person and then using the accelerometer of the iPhone a customer would shake his iPhone in order to find a present. The application comes with a favorite list and a find a store functionality.

MobiAD Comments:
This was a clever way of using the Christmas feel to drive the target brand.

Screenshots:

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13.09.2009   
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