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NAVTEQ Acquires Acuity Mobile

navteq_logo.gifNavteq, the Nokia subsidiary that provides premium-quality digital map data and content, announced that it has acquired US-based Acuity Mobile.

Navteq says that the acquisition is to strengthen its offering in the rapidly growing area of location based advertising.


Earlier this year, NAVTEQ launched NAVTEQ LocationPoint™ Advertising which enables advertisers to reach and engage consumers with geographic precision where and when they are making shopping and purchasing decisions. It utilized Acuity Mobile’s location-based ad delivery platform.

In turn, consumers will have advertising move with them, as their mobile mapping applications present ads, offers, coupons, or other promotions based on their preferences. Advertising capabilities include audio, rich graphics, or calls to action such as routing to the closest advertiser storefront.

Chris Rothey, vice president, Advertising, NAVTEQ explained, “Our research indicates that the more finely we target advertising, the higher value it brings to consumers and advertisers alike. NAVTEQ is committed to providing the leading location-based advertising capabilities and Acuity Mobile technology is an important piece of this.”

Related articles:
• McDonalds Goes For Location Based Advertising
• The Industry Speaks Out In Barcelona (short interview with Navteq VP)

Read the full press release.


20.09.2009    Tags: , ,
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