Serious Knowledge is an organisation that works in mobile technology and beyond. Although their area of consulting expertise is broad, their technology focus is more specific, namely the ability to put information on commonly available mobile phones, using standard infrastructure. They call this MiniPack.

The MiniPack is sent over a normal network (i.e. Vodafone, Orange, 3, O2, T-Mobile) and can then be received by the end user on their mobile phone. Once on the phone, unlike WAP or mobile sites, the user can reference the content as often as he likes without incurring any charges.

Any content can be put into the MiniPack. They provide the vehicle for you to be able to put your information on someone’s phone which they can then repeatedly use at no cost.