The Mobile Marketing Association (MMA) today announced that global CEO and President Mike Wehrs will resign effective December 31, 2009.

Mike has led the association for the past year and will continue on as Special Advisor to the MMA board until June 30, 2010.

The MMA Board will immediately commence an executive level search for a new global Executive, managed by a recruiting committee comprised of Board Members. Until a replacement is found, MMA Global Chairman Federico Pisani Massamormile will serve as interim CEO.

Mr. Pisani said, “We are disappointed to see him leave but support him in his goals to return to the commercial sector and appreciate him staying on as a special advisor for a period of time. Having benefited from Mike’s leadership, the MMA has transformed over the past year and is finishing 2009 in a great position. ”

Maria Mandel, MMA North American Chairperson and executive director of digital innovation for Ogilvy New York commented, “Under Mike’s leadership, the MMA has introduced numerous new membership programs, increased its paid memberships in a very poor economy, negotiated a landmark deal with the US carriers around Consumer Best Practice adoption and solidified its footprint in the Global stage.”

Read an opinion article that Mike wrote for MobiAd recently:
• Brands Are Committed To Mobile