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Mobile Manager, IAB-UK

Position: Mobile Manager (31)
Location: London, UK
Company: IAB-UK

The Role:
The mobile manager will focus particularly on providing strategic support for the industry, creating insights and improving understanding of mobile.

Dedicated to the promotion of mobile advertising, educating and inspiring agencies and advertisers about the benefits of the medium. To do that the mobile manager will work closely with the head of mobile and teams across the IAB, helping to manage projects and co-ordinate the IABs activity in mobile.

Key Responsibilities:

• Co-ordinate IAB’s mobile research programme working with the IAB research team to plan and run projects including:

o Monitoring industry views and opinions of mobile marketing
o Cross media research to analyse how mobile fits into the media mix and can improve response rates
o Investigation of consumer attitudes and effectiveness of mobile commerce
o Quarterly trend tracker report to be shared on IAB website and produce presentation to take out to market
o Co-ordinate IAB/PwC mobile ad spend tracker. Ensuring buy in and participation across industry to get buy in and formulating structure to meet industry needs
o Run quarterly mobile effectiveness projects, co-ordinating campaigns across range of mobile sites, getting buy in from companies to provide creative support and securing

• Present to advertisers and agencies at least 40 times a year taking out mobile research projects and insights

• Build a bank of case studies working with members to demonstrate the effectiveness of mobile

• Provide research support for ad hoc queries from advertisers and agencies and help mobile steering group and mobile leadership council with strategic mobile support and advice

• Co–ordinate mobile task forces to formulate plans and deliver on specific projects

• Gather all useful mobile industry research and share with members

• Provide input into mobile newsletters and handbooks, writing opinion pieces

• Create team of agency ambassadors, securing representation from each major agency and create a educational programme, sharing information and increasing their understanding of mobile

• Deputise for head of mobile when needed running mobile activity

Skills Qualifications and Experience

• A full understanding of mobile marketing including display advertising, search, mobile commerce, text marketing
• Strong media background and understanding of media industry and how planners operate
• Experience of project managing research projects and a firm understanding of research methodologies
• Be a great communicator and presenter
• Be proactive formulating ideas to help to grow mobile industry and drive them through


• At least five years’ experience in digital media – client/agency/owner
• A good understanding of the future possibilities for mobile marketing
• An understanding of major trends in digital media including social networking, video, convergence etc
• Be creative and able to help brands come up with practical ideas and ways of using mobile to improve their marketing output
• Be able to find consensus amongst members and get buy in from industry

Timing and application details
• The successful candidate should be in place for March 2009. There is some flexibility for the right candidate.
• The closing date for applications is 15 Jan 2009.

To Apply:

If you are interested in this position, please send your CV.
All information will be held strictly confidential.

Your name:

Your email address:

Any additional comments:

To attach your CV, click on “Browse” to select the file (the maximum file size is 1 MB)

01.01.2010    Tags: ,
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