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Guardian iPhone App Crosses 100K Download Milestone

the-guardian-logo2.gifThe Guardian iPhone app, which was released in December 2009, managed to pass the 100,000 downloads mark within 10 weeks of its launch.

This number of downloaded apps should continue to grow as there are nearly half a million Guardian readers that access the Guardian mobile site each month via an iPhone or iPod touch.

Emily Bell, Director of Digital Content, Guardian News & Media, said: “Breaking the 100,000 download barrier in just over two months is an enormous achievement for the Guardian App. The feedback we received at Mobile World Congress in Barcelona last week from both the industry and users was very complimentary, and we are thrilled that the app is being showcased in Apple’s latest television campaign.”

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The app showcases news, comment, features, photo galleries and audio from guardian.co.uk. One of the great features of this app is that it allows consumers to personalise features to suit their own taste. It has been shortlisted for the British Press Award in the Digital Innovation Category.

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To read the full Press Release please click HERE


05.03.2010    Tags: ,
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