Campaign Objective:
This campaign aims at giving an innovative image of French jeweler Van Cleef & Arpels to its consumers.

Description:
This application introduces the “A Day in Paris” collection to iPhone users, while also offering poetic strolls through Paris for user to enjoy.

MobiAD Comments:
This application is a good example of giving something to the user that can make his life more pleasant. It also includes subtle branding of the new collection.

Screenshots: