MobiAD Archives


A Day in Paris

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A Day in Paris
Brand: Van Cleef & Arpels
Application: A Day in Paris
Platform: iPhone
Agency/
Developer:
heaven



Campaign Objective:
This campaign aims at giving an innovative image of French jeweler Van Cleef & Arpels to its consumers.

Description:
This application introduces the “A Day in Paris” collection to iPhone users, while also offering poetic strolls through Paris for user to enjoy.

MobiAD Comments:
This application is a good example of giving something to the user that can make his life more pleasant. It also includes subtle branding of the new collection.

Screenshots:
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16.05.2010    Tags: ,
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