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Blyk Launches in the Netherlands

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Blyk, the youth focused mobile messaging service has announced that it has launched its service in the Netherlands. The service will run on the Vodafone network and the consumer offer will include 1,000 free SMS and 1,000 free Blyk-to-Blyk minutes per month.

Blyk, who in a previous incarnation was an ad-funded MVNO, now focuses solely on the media part of the business model through partnerships with operators. They target young people between the ages of 16-29 through a subscription-based membership, which requires opting in, and giving profile information.

For more on the Blyk consumer propositin, read this MobiAD interview: Designing Blyk – The First Ad-Funded Mobile Operator.

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“Together with Vodafone, we intend to build a game changing youth media in the Dutch market” says Eric Kip, Managing Director for Blyk Netherlands. “Our relationship will include a co-development of the consumer proposition for the Netherlands and audience management. Blyk will have responsibility for the brand, advertising sales and technology.”

At launch in the Netherlands Blyk’s advertising partners will include both local and global brands such as Nike, Beachmasters, Universal Pictures, McDonald’s, Pearle and Electronic Arts.

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Sten van der Ham, Head of Consumer Marketing Prepaid, Vodafone Netherlands comments: “The Blyk brand and the whole concept behind it, is a proven success for young people in the UK. We are convinced this will be a successful partnership; where Vodafone stands for its high quality telecom services and Blyk stands for a unique mobile media experience for young people.”

To read the full press release please click HERE.

Also of interest:

• A Radical Change Of Course Kicks Off New Growth Strategy For Blyk; Need for growth drives closure of MVNO in favor of a partnership model

• Brylcreem Reaches Youth Market with Mobile Ads on Blyk

• Blyk, One Year Later: Still Learning, Still Innovating


19.05.2010    Tags: , ,
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