NRK (the Norwegian public broadcaster) and Ericsson just recently published the results of a trial they have been running to look at mobile TV with advertising. Take a look at some of the images and video.

A full interview with Gunnar Garfors of NRK is HERE.

The advertisements took several forms. When a subscriber first launches the service or when they leave the service, there are pre-loaded targeted ads.

While the show is running, on a split screen there are banner ads and scrolling text ads.

To see a short video clip of the service in operation, click on the player below.

First you see when the service is launched there are two ads shown – one for the movie “Happy Feet”,and one for a social community “My Place”. Then the TV starts, and you see how the channels can be selected. As the TV is shown, you see a scrolling text ad appear in the bottom part of the screen. Finally, a different channel is selected, and you see a banner display ad for a university in the lower part of the screen. Both the scrolling text ad and the banner ad are clickable to go to the advertisers WAP page.