September 27-29, 2010
Dallas Texas, USA

The conference is designed especially for industry leaders responsible for developing, managing, marketing, and selling mobile-related services and solutions.

Event Description:
After 15 years, the Web has lost its “new media” moniker to a new disruptor: mobile. And the action is clearly local. Local mobile advertising is forecast to take an even sharper hockey-stick trajectory than the local Web, going from a few hundred million in 2009 to $14 billion in less than five years – or roughly the same amount currently spent on local Web advertising, but attaining that level in half the time. Join Borrell Associates for a series of two day meetings – preceded by a half-day “how to” seminar — where the topic will be centered around what’s working today for local advertisers, what’s likely to work tomorrow, and how to get there.

Who Should Attend:
The conference is designed for industry leaders responsible for developing, managing, marketing, and selling mobile-related services and solutions.

Date of Event: September 27-29, 2010

Location of Event:
The Fairmont Dallas
1717 N Akard St
(800) 441-1414

Featured Speakers:
Jim Buckley
Director – Digital Business Development (CTM2G)
Valpak
Jim Buckley is presenting:
“In the End, Are Direct Mailers Positioned to Win? – Speaker”
Wednesday September, 29, 2010, 09:15:00 AM

Clark G. Gilbert
President & CEO
Deseret Digital Media
“Keynote: Lessons Learned from 15 Years of Internet Disruption: What’s Likely to Succeed – and Fail – As We Organize, Innovate and Sell Mobile Ventures. – Keynote”
Tuesday September, 28, 2010, 10:10:00 AM

Sandhi Kozsuch
Director Mobile Broadcasting
Cox Media Group
Sandhi Kozsuch is presenting:
“Television – Moderator”
Tuesday September, 28, 2010, 03:50:00 PM

Jeffrey Litvack
General Manager, Global Product Development
The Associated Press
“Lunch & Keynote: The Associated Press’s Tackles Mobile Advertising (Really!). – Keynote”
Wednesday September, 29, 2010, 12:00:00 PM

James M. Moroney III
Executive VP of A.H. Belo Corp., President & CEO
Dallas Morning News
James M. Moroney III is presenting:
“Welcome to Dallas: Executive Visionaries – Speaker”
Tuesday September, 28, 2010, 09:10:00 AM

Perry Sook
President & CEO
Nexstar Broadcasting Group Inc.
Perry Sook is presenting:
“Welcome to Dallas: Executive Visionaries – Speaker”
Tuesday September, 28, 2010, 09:10:00 AM

More Speakers Will Be Announced

Event Website:
www.borrellassociates.com/mobile