At the MIPTV conference in Cannes recently, there was a special mobile content VIP lunch organized by Reed Midem and sponsored by Vodafone and Buongiorno. 120 leaders from the mobile and advertising industries dined together in a beautiful beachside restaurant, and had a chance to share opinions on the current state of the industry. Companies represented included Vodafone, Alcatel, Turner Broadcasting, Ogilvy, Admob, Amobee, Nokia, TIM, Dentsu, Cap Gemini, M:Metrics, 3, Ericsson, American Express and many more.
Two of the main topics of discussion during the lunch were Mobile TV and Mobile Advertising. As part of the event, several questions about each topic were distributed during lunch, and feedback was gathered from the attendees at the end. MobiAdNews was invited to help structure this industry dialogue, as well as produce a synthesis of the conclusions. To download the full write-up CLICK HERE
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