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Facebook Expands Mobile Marketing With New Mobile Voucher Service

facebook_mobile.gifFacebook has taken another step towards promoting mobile marketing with the launch of Facebook Deals.

This new service allows brands and merchants to offer money off vouchers and coupons to users of Facebook Places who check in to merchants’ locations.

According to the Facebook blog, “We launched Places to let you share where you are with your friends and see who’s nearby. Now with Deals, you also can see what offers are nearby and share those deals with your friends.”

For more about Facebook Places, read this MobiAD article.

Facebook Deals is quite easy to use. Consumers simply go to “Places”, then “Check in”, and they see a list of nearby Places that are offering special deals (indicated by the yellow flag).


Several major brands are supporting the launch with Gap giving away 10,000 pairs of jeans to the first people to check-in to a Gap Store via Facebook deals, and McDonald’s donating a dollar to charity for every check in. Other brands offering deals include H&M, Chipotle, Macy’s and Starbucks.


The announcement was made by CEO Mark Zuckerberg, who also announced that Facebook now has 200 million mobile users. Facebook Deals is currently only available in the US, but is expected to be available in other countries early next year.

14.11.2010    Tags: , ,
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