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Mobile Augmented Reality:
A Market Overview

mar-st-pauls.gifMobile Augmented Reality (MAR) has been in the market for a couple of years now, and is the basis for some of the most innovative mobile apps around.

Portio Research has authored this introductory guide and market overview of the MAR market for those who are not yet too familiar with the concept.

This guide gives an overview of the technology behind MAR, in terms that are quite easy to understand. It also shows examples from the wide variety of applications where MAR has been used. For example, entertainment, location-based searches, education, social networking, travel and tourism – with mobile gaming and location-based search apps being the key categories.

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Finally, the study takes a look at the market drivers, the value chain, and the business model behind the MAR applications.

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To get the download link for this study, please enter
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Also of interest:

• Augmented Reality Helps Consumers Find Local Shops

• Mobile Augmented Reality Builds Deep Consumer Engagement

• IKEA Uses Mobile Augmented Reality To Engage Shoppers’ Imagination


14.12.2010    Tags: ,
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