MobiAD Archives

Apps World Asia


1 to 2 September, 2011
Suntec, Singapore

Apps World Asia 2011, a two day event taking place on the 1st and 2nd of September in Singapore, has been designed to create a unique platform to bring together the next generation of this rapidly developing sector in Asia.

Asia represents 60% of the world’s population so it is no wonder that the entire APPS ecosystem is turning to that region. Many predict that this region is going to be the app hotspot on the globe.

With that in mind, what is making Asia such an app-rich region? Simple – the sheer number of subscribers.
With that comes competition and churn and app developers are looking for new ways to generate revenue and increase and maintain customer loyalty. The same for the handset manufacturers and the operators.
With 8 of the top 10 TV manufacturers headquartered in Asia, TV apps also have great potential in this mass market. IPTV operators are also looks toward apps to communicate with their customers as well as keep their services an innovative

Apps World Asia 2011 will delve into this highly populated yet dynamic region and its app eco-system. With countries like China, Japan and India in the spotlight, we will also cover the unsung heroes such as Nepal, Maldives, Bhutan, Indonesia and more.

Topics covered at the show include:

- Understanding the regional market for Arabic speaking apps, and content innovation with Arabic speaking apps
- Bridging the Digital Divide through Apps
- Location-based apps – is there a market in Asia?
- Experiences of leading brands and publishers in Asia with app related campaigns
- Apps and Migrant Workers
- Handsets vs Tablets vs TV – which has the most compelling offering in this market
- Developers in the Region – challenges and success stories
- Operator case studies – models and business models of app related own labels, and app store partnerships and liaisons

For more information, please visit the conference website.

21.05.2011    Tags: ,
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