Facebook has announced that their Deals service is to be launched in the UK and across Europe.

The service, which was launched last November in the US, allows users of Facebook’s mobile services to check in to stores and get discounts from selected outlets.

Facebook first launched the Deals service in the US in November of 2010, but this service was unavailable in Europe up until now. (see MobiAD article).

Here is a brief video of Emily White, Product Manager of Facebook Deals explaining how the new service works (from The Telegraph).

“We all love a bargain so whether you’re on the lookout for a special offer at your favourite restaurant or tips from a fashionista friend about a discount on shoes in a department store, Facebook Deals will help you find it,” said Joanna Shields, Facebook’s EMEA vice president.