MobiAD Archives

Meffys 2011, Last Chance To Enter!
Deadline May 6

meffy2011.gifThe Mobile Entertainment Forum (MEF) announces that its 8th annual Meffys awards are now open for submissions. This year’s Meffys categories span the entire mobile content & commerce ecosystem.

The final deadline for entries is 6 May, and the winners will be announced at a Gala dinner on July 7th at The Grand Connaught Rooms in London.

The Meffys, which have come to be known as one of the industry’s most coveted awards, honour achievements across mobile content and commerce and recognise the best innovation around the globe. Entries are judged by expert panels of leading journalists, analysts, academics and VCs. The winners will be announced at a Gala dinner attended by the industry’s most influential players on 7th July at the Grand Connaught Rooms in London’s famous Covent Garden.

Companies wishing to enter should visit: and submit their entries by 26th April, 2011.

Rimma Perelmuter, MEF’s Executive Director, commented: “The new 2011 Meffys for Best Brand on Mobile and Best Mobile Website, together with the 16 established awards categories, demonstrate the growing commitment of brands, retailers and enterprises to mobile as the platform of choice for entertaining, engaging and enriching the lives of the always-connected, mobile-savvy consumer. The Meffys is the most significant annual competition for mobile content & commerce leaders and new entrants to the industry to highlight their success and be celebrated as the industry’s best.”

In addition, the MEF Board will once again present the Outstanding Contribution Award to an individual(s) whose work has had a seminal impact on the mobile content industry. Last year’s recipient of this prestigious award was Dr. Andrew Hsu, the inventor of modern touchscreen technology for mobile handsets.

Entering the 2011 Meffys
MEF will be accepting entries for the 2011 Meffys from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Awards should go to the Meffys website at for full details.

Entry prices for 2011 are as follows: £350 per entry; £150 for MEF Members. This year, MEF is also offering a special developer rate of £75 per entry. Please see the Meffys website for further information.

Meffys Categories for 2011

• Best Game
• Best Music Service
• Best TV & Video Service
• Best Content
• Best Content Discovery & Personalisation Service
• Best Social Media Service
• Best Ad Campaign
• Best Brand on Mobile
• Best Mobile Website
• Best Blockbuster App
• Best Innovative App
• Best Technology Innovation
• Best Innovative Business Model
• Best Innovation in a Mobile First Market
• Best M-Commerce Service
• Best Business Intelligence
• Best Mobile Connected Device
• Outstanding Contribution Award

For more information or to enter, click HERE.

06.05.2011    Tags: , ,
Interested in Mobile Marketing and Mobile Commerce?
Subscribe to MobiAD News
Get the newsletter!

Subscribe to MobiAD