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Mobile TV Advertising To Reach $1.4 Billion By 2015

sky-brings-mobile-tv-ipad-2.jpgRecent predictions from PricewaterhouseCoopers say that advertising on Mobile TV will reach $1.4 Billion in the US by 2015.

This growth will in part be due in large part to an increase in the number of people watching TV on mobile devices, going from 17.6 million in 2010 to 51.5 million in 2015.

“Mobile TV rollouts, the launch of apps for mobile TV on tablets and smartphones and growing penetration by smartphones and tablets will expand mobile television usage and advertising,” said a PricewaterhouseCoopers spokesperson.

Mobile TV advertising is estimated at $370 million in the US in 2010, so PWC is predicting a compounded annual growth rate of over 30%.

This move towards digital content has already been seen with magazines and will continue with newspaper’s paid digital circulation increasing from 1.5 million in 2010 to 4.6 million in 2015.

“Distribution of newspapers to tablets on a paid basis will generate a paid digital circulation market as consumers appear to be more willing to pay for content delivered to a tablet than for content available online,” PWC added “People are used to paying to access content on their mobile devices, and it seems that they view the convenience of a mobile download as having value separate from the content that is downloaded.”

However in spite of this rapid growth in Mobile TV advertising, it is still dwarfed by more traditional media channels:

  • traditional TV ad spend will increase from $70.7 billion today to $89.8 billion in 2015
  • online TV ad spend will increase from $1.6 billion in 2010 to $4.1 billion in 2015

17.06.2011    Tags: , ,
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