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MEFFYS 2011 Finalists Announced

meffy2011.gifMEF has announced the finalists for the 2011 MEFFY awards. In the Best Ad Campaign category, 5 campaigns were selected as finalists, including submissions from BMW, Universal Pictures, Coca Cola, Akbank, and Barilla.

See the complete list of all finalist entries here; the final awards will take place July 7th in London.

This year the finalists were selected after five days of judging by representatives from over 40 companies, publications and analyst houses (including Jim Cook from MobiAD News.). Now in their eighth year, the 2011 MEFFY submission highlight the most innovative and successful apps, services, content, business models and technology from across the globe,

2011 Meffys Shortlist

(in alphabetical order)

Best Ad Campaign

Advice Group for Barilla S.p.a. – Ringo Digital Collection
Maxis Berhad for BMW Innovation Day
net-m for Universal Pictures “Bridesmaids” Mobile Site
The Coca Cola Company for Sprite Slam Dunk 2011
Turkcell for Akbank Mortgage Lead Generationwith IVR

Best Blockbuster App

Research In Motion for BlackBerry Travel
Seat PagineGialle for PagineGialle Mobile
Skyfire for their Mobile Browser

Best Brand on Mobile

Velti and Ericsson IPX for A&N Mobile CRM
CBS Interactive for CBS Sports Mobile
Grapple Mobile for Premier Inn Mobile
H-art for Glamour Personal Shopper
Mobile Interactive Group for PlayStation

Best Content

AKQA for Nigella Quick Collection
AKQA for Nike Training Club
CBS Interactive for 60 Minutes iPad app
CBS Interactive for CBS Sports Mobile
Hungama for Reliance Cricket Mania

Best Content Discovery & Personalisation

Gracenote for Gracenote Discover™ 3.0
Noise Inc/Universal Music Group for TimeWheel
Shazam for Shazam for TV
Sidebar for Sidebar Personalization Platform
TIMWE for Cinemex SMS Cinema Guide

Best Game

Electronic Arts for Dead Space iOS
NaturalMotion for Backbreaker 2: Vengeance
Playphone for Playphone Poker
PopCap Games for Bejeweled LIVE on Windows Phone 7
Two Bulls for Den Hemmelige Parken (The Hidden Park)

Best Innovation in a Mobile First Market

Bubble Motion for Bubbly Voice-Blogging Service
Comviva Technologies for Banglalink mWallet
ForgetMeNot Africa for Message Optimiser
MoreMagic Solutions & Voila for T-Cash – Banking the Unbanked of Haiti
Webaroo for SMS GupShup

Best Innovative App

BSkyB for Sky News for iPad
Live360 for LiveRun Singapore
Noise Inc/Universal Music Group for TimeWheel
Onavo for their Data Shrinking App for iPhone and iPad
Two Bulls for Den Hemmelige Parken (The Hidden Park)

Best Innovative Business Model

Hungama for Re.1 Store
Hungama for Uninor Unlimited Music
Hungama for Vishal & Shekhar Mobile Music Concert
LightSquared for Wholesale-only 4G-LTE Network
Orange for Cityzi Pass

Best M-Commerce Service

Eagle Eye Solutions for Karen Millen Mobile Gift Vouchers
Magus Soft for Fun Guide – China Merchant Bank Palm Life
mBlox and ParcelGenie for mBlox and ParcelGenie mCommerce
Movile for Mozca
Pontomobi for Multi-platform App Pão de Açúcar Delivery

Best Mobile Connected Device

Amazon for the Kindle 3G
Apple for the iPad 2
Apple for the iPhone 4
Asus for the Eee Pad Transformer
Samsung for the Galaxy SII

Best Mobile Website

CBS Interactive for
Maxis Berhad for Maxis Mobile Site
Momac for Mobile Portal
Skava for
Somo for Audi Mobile Website

Best Music Service

Aspiro Music for WiMP
Hungama Mobile for Aircel MusicConnect
Omnifone for Sony’s Music Unlimited powered by Qriocity
Qatar Telecom for Backstage Mobile Music

Best Social Media Service

Hungama for Aircel MusicConnect
Handmade Mobile for Flirtomatic
Maxis Berhad for Battle of Sexes
Myriad for Myriad Updates

Best Technology Innovation

dotMobi for goMobi: democratizing access to the mobile web
ForgetMeNot Africa for eTXT Facebook from Econet Wireless Zimbabwe
MTS for
OnStar for their Mobile App
Qualcomm Inc. for Qualcomm’s Augmented Reality SDK Platform
Syniverse for their Mobile Video Broadcast Service

Best TV & Video Service

Aspiro for Multiplatform App by Aspiro TV
CBS Interactive for app
Orange for Cinéma Séries App
Saffron Digital for Media Hub

Learn more about the 2011 MEFFY Awards HERE.

15.06.2011    Tags:
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