MobiAD Archives


ExpectingBaby

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ExpectingBaby
Brand: Enfamil
Application: ExpectingBaby
Platform: iPhone
Agency/
Developer:
Digitas



Campaign Objective:
Busy mums want tools and information on the go, so they turn to their mobile devices, and with nearly 60% owning a Smartphone, Enfamil has launched this application in order to help guide mums-to-be through the entire pregnancy.

Description:
This app aims to be the go to place for expecting mums guiding them through all three phases of pregnancy. It offers mothers the opportunity to learn about their baby’s development on a weekly basis and manage the to-dos as she prepares for her big arrival. The application also includes all the required tools to count her contractions, notify family and friends and get to hospital.

Screenshots:

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19.06.2011   
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